Sunday, June 05, 2011

The RealReal

Julie Wainwright has launched many start-ups and she was kind enough to come speak to our Oxygen group a year or so ago.  What I have always loved about Julie is her amazing determination and persistence (and her ability to love life with all its ups and downs).  
She has just launched a new start-up featuring designer clothes for resale:  The clothes are stylist selected, fine quality, and amazingly priced.  According to Julie, "women who love Chanel, Prada, Celine, YSL and other top designers have a new place to shop online for great deals.   The RealReal, a refined, stylist-curated designer consignment store, opened its doors for membership enrollment today.  Sales begin at the end of June.  All designer items to be a fraction of the original price."
You can buy clothes online or consign your own.  It is easy to consign.  The company is offering a special White Glove Service where consignors can call The RealReal on their toll-free number at (855) 435-5893 during business hours and a stylist will schedule a UPS pick-up of the items.  Or a consignor can fill out a form online and send in their items for sale.  San Francisco Bay Area consignors fare even better as stylists working with The RealReal will pick up items at your home or office.  The company expects to expand this personalized service to other key cities in the near future.